Wine Lovers Masterclass: #1 The Neuroscience of Wine Tasting


An easily understandable description of how our brains interpret personal taste in wine, especially how it is “smell” rather than “taste” that makes the greatest contribution. Your personal wine tasting and wine appreciation will never be the same once you have discovered the secret of retronasal smell.

Wine lovers masterclass on wine tasting from a neuroscientist!


Taste Isn’t Everything! The professional wine fraternity seem to have completely glossed over some key findings about wine tasting by Gordon Shepherd, professor of neuroscience at Yale School of Medicine in his recent book Neuroenology. In fact they have been almost frivolous in their reporting with "headlines" about "how wine tasting isn't all in your … Continue reading Wine lovers masterclass on wine tasting from a neuroscientist!